Create Content

At this point, your account is set up and your brand is defined: now it’s time to create content that brings it to life. Creating content can feel intimidating, even when you know what you want to say, but this module is designed to guide you step by step without overthinking or procrastinating. You’ll learn how to generate content ideas, batch posts, and schedule ahead so social media fits into your life instead of taking it over. We’ll walk through actually creating posts, from captions to visuals to short-form videos, helping you feel comfortable showing up online. Tutorial videos, templates, and practical exercises make the process simple, actionable, and beginner-friendly. This section is the shift from planning to action, from “I’ll do it someday” to actually posting and sharing your expertise. By the end, you won’t just be talking about creating content—you’ll have a clear system and the confidence to do it consistently.

What This Module Covers:

In this module, you’ll learn:

content planning strategies for consistent posting that aligns with your brand and professional goals
methods for writing captions that educate, engage, and connect
short-form content creation (reels, stories, TikTok-style videos)
how to use Canva templates and other tools to streamline content creation

How to Move Through This Module:

Take your time exploring the tutorials and exercises, using the templates to try out ideas. You can revisit sections anytime as you refine your content skills.

What You'll Use

Canva walkthroughs to design posts and short videos easily
Content calendar template to plan and schedule posts
Caption exercises to write posts that educate and engage

Let's Go!

Why Content Creation Matters

Social media isn’t just popular anymore.

It’s how people are learning about nutrition and health. Over 5 billion people use social media worldwide, spending more than 2.5 hours per day scrolling, liking, and sharing content. That’s billions of daily impressions shaping beliefs, behaviors, and food choices faster than research can keep up. In fact, only about 50% of adults report checking the credibility of health information online, meaning misinformation spreads unchecked.

For dietitians, this isn’t optional. It’s a call to step in. Viral trends and influencers can promote unsafe diets, excessive supplement use, or fad advice, affecting followers’ health, long-term habits, and trust in credible sources.

Yet, professional adoption among dietitians remains uneven. Studies show only 38–90% of dietitians are using social media professionally. That gap between qualified experts and untrained influencers is growing, leaving audiences vulnerable to unsafe advice. Unchecked nutrition misinformation has real consequences: poor dietary habits, rising chronic disease rates, disordered eating, and even mental health challenges. Your knowledge, expertise, and evidence-based guidance are needed now more than ever.

Every post you make is a chance to educate, correct myths, and guide people toward safer, smarter choices. You can reach thousands instantly, improve health literacy, and establish yourself as a trusted voice in nutrition. Social media moves fast, but that speed is exactly why your expertise is so powerful.

By stepping into this space, you’re not just sharing information—you’re shaping behaviors, influencing habits, and making a tangible impact on people’s lives. At the same time, you’re building professional credibility, expanding your influence, and creating career opportunities in healthcare, wellness, and media. Your voice can outpace misinformation, your guidance can improve health outcomes, and your presence can inspire trust and confidence in nutrition knowledge.

Before You Move On...

By the end of this module, you should feel ready to post without hesitation, knowing every piece of content reflects your brand and expertise.

You’re no longer stuck in planning mode. Your ideas have become posts that actually matter, and each one is a step toward showing up consistently online.

I encourage you to pause and take a moment to recognize your progress. You’re not just building a professional presence; you’re showing up as a real, human expert in a world that can feel full of misinformation and mistrust.

What you share matters, and people are listening.

Next, Module 4: Engage Your Audience takes your content to the next level. You’ll learn how to spark real conversations, build trust, and grow a community that values your expertise.

This is where your brand comes alive, your influence grows, and your audience starts to feel seen, heard, and supported by you.

Continue to Engage Your Audience

From Plate To Platform