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Getting Started

Getting started on social media doesn’t have to feel overwhelming.

 

For dietitians, it’s one of the most effective ways to build credibility, attract clients, and share evidence‑based nutrition guidance.

 

The real challenge isn’t knowing what to say, it’s starting.

 

This module provide you with both clarity and direction to get things moving online with confidence and begin building a strong, professional brand. Whether you’re just starting out or refining your approach, you’ll lay the foundation for long-term success.

What This Module Covers: 

In this module, you’ll learn:

  • How social media fits into modern dietetics practice

  • How to make sense of social media language, platforms, and best places to start

  • How to build a professional Instagram© presence using simple digital tools

How to Move Through
Each Module:

  • Work through this module with your phone or laptop open

  • Watch the tutorial and check off each step to set up your account the right way

  • Pause anytime, come back when you need to, and don’t stress about posting just yet!

What You'll Use:

  • Glossary of key social media terms

  • Top Social Media Platforms for RDNs 

  • Embedded tutorial videos

Shooting a Food Video

Why Does Social Media Matter?

Social media isn’t just popular anymore, it has become the primary medium for where people learn what to eat, how to train, and take care of their health.

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  • Nearly 6 billion people use social media daily, spending roughly 2–3 hours scrolling through advice that can heavily persuade food choices, body image, and habits.

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  • The hard truth? Less than 50% of adults check if health information online is credible, meaning misinformation has become the new normal.

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Not to mention, viral trends tend to move significantly faster than research.

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  • A 15-second video can influence millions before a journal article even reaches the public. Meanwhile, RDNs are trained to protect public health.

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  • Roughly 38–90% of RDNs use social media professionally.

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This gap ​matters, because if qualified experts stay silent, unqualified voices fill the space, often promoting extreme diets, unnecessary supplements, and fear around food.

 

Here’s the reality: if you’re not showing up online, someone else is.

 

Your audience is already scrolling, saving, and taking notes, but you are not present online then who are they listening to?

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Fresh Vegetables Display

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