Build Your Brand

Your professional account is ready, now let’s make it truly yours! This isn’t just about logos or colors; it’s about showing your expertise, your voice, and what makes you unique as a dietitian. In this module, you’ll define your niche, figure out your audience, and set goals that actually guide your presence. You’ll build branding elements such as bios, color schemes, even logos, that feel authentic and totally you, with interactive exercises to spark your creativity. By the end, your profile won’t just look professional, it will radiate who you are and what you stand for. Get ready to show up online with confidence, clarity, and the kind of impact that gets people noticing and connecting with you.

What This Module Covers:

In this module, you’ll:

define your dietitian brand identity, voice, and values
pinpoint your niche and target audience
brainstorm cohesive branding elements: logos, color schemes, and bios
discover strategies for consistency across platforms

How to Move Through This Module:

Move through this module step by step, pausing to complete exercises and brainstorm ideas that make your brand feel like you. Use the provided worksheet to define your colors, logo, bio, and other key elements, and take time to reflect and refine; your brand will grow as you do! Come back to the exercises and resources anytime for a boost of inspiration or a fresh perspective.

What You'll Use

Sample brand worksheet
Examples of cohesive branding elements
Interactive exercises to guide reflection on goals, audience, and style

Let's Go!

Personal Brand Overview

Social media isn’t just popular anymore.

It’s how people are learning about nutrition and health. Over 5 billion people use social media worldwide, spending more than 2.5 hours per day scrolling, liking, and sharing content. That’s billions of daily impressions shaping beliefs, behaviors, and food choices faster than research can keep up. In fact, only about 50% of adults report checking the credibility of health information online, meaning misinformation spreads unchecked.

For dietitians, this isn’t optional. It’s a call to step in. Viral trends and influencers can promote unsafe diets, excessive supplement use, or fad advice, affecting followers’ health, long-term habits, and trust in credible sources.

Yet, professional adoption among dietitians remains uneven. Studies show only 38–90% of dietitians are using social media professionally. That gap between qualified experts and untrained influencers is growing, leaving audiences vulnerable to unsafe advice. Unchecked nutrition misinformation has real consequences: poor dietary habits, rising chronic disease rates, disordered eating, and even mental health challenges. Your knowledge, expertise, and evidence-based guidance are needed now more than ever.

Every post you make is a chance to educate, correct myths, and guide people toward safer, smarter choices. You can reach thousands instantly, improve health literacy, and establish yourself as a trusted voice in nutrition. Social media moves fast, but that speed is exactly why your expertise is so powerful.

By stepping into this space, you’re not just sharing information—you’re shaping behaviors, influencing habits, and making a tangible impact on people’s lives. At the same time, you’re building professional credibility, expanding your influence, and creating career opportunities in healthcare, wellness, and media. Your voice can outpace misinformation, your guidance can improve health outcomes, and your presence can inspire trust and confidence in nutrition knowledge.

Before You Move On...

By the end of this module, you should feel confident claiming your place online.

Not by copying trends, but by showing up as yourself.

Social media may feel crowded, but it’s not saturated with you. No one else brings your education, your perspective, and your lived experience to the table, and that’s exactly what makes your voice valuable.

Now that you’re clear on who you are and what you stand for, it’s time to express that identity through what you share.

Module 3: Create Content is where your ideas turn into posts that educate, empower, and establish your credibility in a space that needs trustworthy voices.

Continue to Create Content

From Plate To Platform